Bag a good deed with Bag of Love!
One of the challenges we took was to use our fabric-cutting waste and make a product out of it. We accepted the challenge and went beyond the fabric to innovatively associate the stitchers directly with a Westside Product.
Our partnership with Bhansali trust started 5 years ago when we built an institute in Radhanpur village of Gujarat. The women of this village and 150 neighbouring villages were trained to stitch by Trent employees and experts. Once the women passed the training exam, the women were employed to make bags for Westside, Zudio and Star Bazar. Hence, was born the "Bag of Love".
The institute proudly employs these women from lower-income households and has become an institute of support. The women help each other with children's education, hospital treatments and medicines. The institute has provided a platform for women to empower themselves by working, sharing problems and finding a solution from within. The support system attracts the locals and now empowers 650 families in the region.