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Fashion Now Now
Fashion Now Now

Our Origins

The Company was originally incorporated as Lakme Limited (“Lakme”) on December 5, 1952. Lakme was in the business of manufacturing, sale and export of cosmetics, toiletries, and perfumery products. In 1998, Lakme decided to divest from its cosmetics business and decided to pursue the field of apparel retailing, given the absence of established brands in most categories. It was decided that Lakme would establish a strong presence in the apparel and soft goods retailing market by opening a chain of departmental stores across the country.

Towards this end, in March 1998, Lakme acquired Littlewoods International (India) Private Limited (“LIIPL”) from Littlewoods International Limited, U.K. LIIPL was in the business of retailing of readymade garments and related merchandise. In parallel, with effect from January 1, 1998, Lakme Exports Limited, a subsidiary of Lakme, was amalgamated with LIIPL and the merged entity was named as Trent Limited. Subsequently, with effect from July 1, 1998, Trent Limited was amalgamated with Lakme, and the name of Lakme Limited was changed to Trent Limited.

Since then, the Trent business model has increasingly evolved to deliver the right combination of quality, price and an elevated customer experience. The emphasis on own brands, nimble responsiveness to emerging consumer preferences coupled with relative price stability contributes to our distinctive market positioning in the lifestyle space.

Touch lives across choice markets with portfolio of fashion & lifestyle brands.

Build brands that are fresh and responsible and bring joy to all.

Pioneering, Integrity, Excellence, Unity & Responsibility.

Touch lives across choice markets with portfolio of fashion & lifestyle brands.

Build brands that are fresh and responsible and bring joy to all.

Pioneering, Integrity, Excellence, Unity & Responsibility.

Touch lives across choice markets with portfolio of fashion & lifestyle brands.

Build brands that are fresh and responsible and bring joy to all.

Pioneering, Integrity, Excellence, Unity & Responsibility.